Friday, April 30, 2010

NEWS: Society will gain from broadband proliferation

PUTRAJAYA: Broadband proliferation is poised to bring radical improvements for society, said Sweden-based Ericsson AB’s strategic marketing director, Bo Ribbing.

He said said by 2020 more than 50 billion devices would be connected via broadband and each person would be surrounded by an average of 10 such devices.

“We are moving towards a converged broadband-enabled world with connectivity embedded into all kinds of devices,” he said at a media briefing on 2020 — 50 Billion Devices Connected here.

Ribbing said engaging in connecting new types of devices would bring significant profit potential to operators and service providers.

According to Ericsson, M2M (machine-to-machine) technology would support wired or wireless communication between devices.

It said wireless M2M encompassed a wide range of wireless network technologies including cellular networks, satellite networks, radio frequency identification (RFID), WiFi and WiMAX.

“Currently, most of the wireless M2M market is related to RFID applications where access control, animal ID, automobile immobilisation and electronic toll collection encompassed 56% of the market,” it said.

Ericsson Malaysia’s head of business development, multimedia and consulting system integration, Sebastian Barros, said new opportunities would be generated in industries like automotive, home appliances and utilities for information and communications technology stakeholders.

He said M2M has been there for years, but currently wireless M2M is having a new lease on life thanks to the mobile broadband explosion in most of the markets.

“As the mobile broadband-everywhere vision becomes a reality, any device that needs an Internet connection will have one,” he said.

According to Barros, it is estimated that roughly a billion machines were produced globally in 2008 for housing, transportation and industrial purposes.

Barros said among these, energy meters, automobiles and communication devices stood out as the key industries for wireless M2M in the coming 10 years.

“Adoption of wireless M2M technology is still at a very embryonic stage accounting for just 1% of total cellular connections,” he said.

He said Europe is experiencing a big adoption of wireless M2M technology across a wide range of vertical markets. — Bernama

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