Friday, April 30, 2010

NEWS: Putting news videos into your hands

PETALING JAYA: The Star 3G video call service, which allows users to watch videos of The Star news reports on their cellphones, is gaining popularity in the Klang Valley.

Several users of the service said they liked being able to update themselves on what was happening around them, anytime and anywhere they happened to be.

Lily Ng, a client services officer at Great Goddard Sdn Bhd which produces corporate brochures, said she uses the video service to watch the news during her lunch breaks.

“I just discovered it and I use it everyday because it is convenient. I spend five to 10 minutes on it during weekdays. But on weekends, I will have more free time to tune in,” she said. “I have even introduced it to a couple of friends.”

Another Star 3G video call service enthusiast, Eddie Lim, finds the service easy to use and good for alerting him on any breaking news.

He said that whenever he hears an interesting piece of news, he would dial into the service to look for more information.

“I like the fact that you can skim through the news clips to find what you want,” said Lim, who is assistant general manager for mobile services provider M3 Technologies Bhd.

Other subscribers said they find the service useful while at the LRT and bus stations, and at taxi stands, or whenever they have to wait somewhere.

Maxis only

The Star 3G video call service is presently only available to Maxis cellular service subscribers and is accessible through any 3G-capable cellphone.

After you dial in, videos of news clips will be streamed to your phone without any annoying buffering. You can select the clips you want to view by using the phone’s keypad. Each video is three minutes long.

Find out how to dial-in at this webpage: http://thestar.com.my/3gvideo.

The company that created the quick-delivery video platform for this service is Nano Media Technology Sdn Bhd, a three-year-old company headquartered in Technology Park Malaysia, Kuala Lumpur.

Mark Hoo, its managing director, said users only pay 30sen a minute for the service. There is no subscription fee.

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