Friday, April 30, 2010

NEWS: Colour, animated E-Ink is on the way

AMONG the many e-reading advantages touted by iPad converts are the device’s abilities to run animation and display full-colour images. But don’t give up on E-Ink readers just yet: The next generation of E-Ink will up the e-reader ante, reports tech journal The Red Ferret, following a conversation with E-Ink vice-president of marketing Sriram Peruvemba.

E-Ink is the proprietary “electronic paper” technology that is used in most dedicated e-readers, such as the Kindle, Nook, and Sony Reader. Displays are high-contrast, use very little power, can be read easily in both dim and bright light, and are said to closely resember the sharp look of physical ink on paper.

Despite these benefits, the E-Ink devices’ lack of animation support and colour leads many to opt for smartphones, laptops, or iPads as their e-readers of choice.

In his conversation with The Red Ferret, Peruvemba demonstrated new E-Ink technology that supports animation (the example used in the demo is a moving newspaper graphic) and features a higher-contrast display.

He also says colour E-Ink is on the way, reports The Red Ferret on its YouTube channel, although it will not be a full-colour display such as that of a smartphone or computer.

For more information, you can watch the video: bit.ly/bzF7qM or read The Red Ferret’s write-up: www.redferret.net/?p=20538. — Relaxnews

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