KUALA LUMPUR: A partnership between tourism technologies company Creative Advances Technology Sdn Bhd (Cat) and pre-seed and development fund-provider Cradle Fund Sdn Bhd is aimed at spurring the development of tourism applications by local technopreneurs.
The partnership will see Cat providing the Sota (Standard Online Tourism Architecture) platform, on which technopreneurs can build their applications, while Cradle will provide funding for the technopreneurs.
Sota is a tourism e-business platform that connects government agencies with the travel industry and consumers. The platform includes components for travel packages, as well as hotel and flight bookings.
More than 750 travel agents, airlines, hotels and travel suppliers have been on the Sota platform since its introduction last year.
Rohizam Mohd Yusoff, chief executive officer of Cat, said: “As the developer of Virtual Malaysia.com — the official e-tourism portal for the Tourism Ministry — we know what makes the tourism industry tick.
“With our network, knowledge and expertise in this sector, we will mentor and provide the guidance that the technopreneurs need.”
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