ALOR STAR: The first Internet reality show, D’Graduate – The Star Graduate Search, was launched at Universiti Utara Malaysia (UUM) in Sintok yesterday.
The programme, jointly organised by MyPath Sdn Bhd and UUM, is aimed at promoting human capital development among the 300 UUM final-year students during eight weeks of competition.
MyPath managing director Jenna Loh said the programme, available at www.dgraduate.com, would expose the undergraduates to the expectations of employers.
She said registration could be made at the website and participants must submit a resume and a one-minute video of themselves on why they were keen in taking part in the challenge.
Good response: UUM undergraduates were seen queuing at the official launching of D’Graduate in Sintok, Kedah Tuesday.
“A total of 150 participants would be shortlisted. The successful candidates would be subjected to real-life job interviews and their response will be recorded and aired online. The public can see how they fair and eliminate the candidates.”
She said candidates would also be tested in a series of tasks dealing with different disciplines in business.
UUM vice-chancellor Tan Sri Nordin Kardi, who launched the programme, hoped the undergraduates would take part to expose themselves to the skills needed by potential employers.
“This programme will expose them to a new learning experience and prepare them for the real working world,” he said.
Jaring Communications Sdn Bhd chief executive officer Dr Mohamed Awang Lah and Star Publications (M) Bhd Multimedia chief operating officer Michael Aeria witnessed the launching.
The Star is the official media partner while Jaring is the official technology partner.
Prizes include a six-month contract as a management trainee with a selected organisation.
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