PETALING JAYA: The retail industry can benefit from advanced handheld mobile computers and data-capture devices because these increase employee efficiency, said telecommunications giant Motorola Inc.
It said these machines also help reduce mundane tasks and improve accuracy when collecting or sending information.
“There is a whole range of devices that can help transform a retail business, making it more efficient and profitable,” said Frank Riso, senior director of industry global solutions for Symbol Technologies. His company was acquired by Motorola in 2007.
“These are mainly sturdy, wireless computers that can be connected to a store network or multiple networks.”
Supermarket employees or resutaurant staff could have these devices on them at work to simplify goods delivery acceptance or order taking, Riso said.
“Some of these gadgets are equipped with scanners that can record and manage inventory,” he added. This would be an obvious god-send to anyone who’s had to manually count boxes in a warehouse or egg cartons in a storeroom.
Riso claimed that retail businesses which turned to such devices reported as much as a 30% increase in sales afterwards. He said they also received a return on investment in just one month.
One customer in the United States, he said, decided to hand out barcode readers to its customers, to reduce the time its patrons had to wait in check-out queues.
“The Stop & Shop supermarket bought units of our MC17 Retail Mobile Computer, which has a wireless barcode reader and display screen.
“Its customers use the device to scan each item in their shopping baskets for pricing. When they’re ready to check out, the device totals up the purchases. The shoppers then bag their own items, return the computer, and make payment,” Rico said.
This is the future of retail, he added.
Similar devices are being employed in local hypermarkets and supermarkets, according to Motorola, which expects the technology to pick up quickly in the retail industry as more businesses realise the benefits.
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