NEWS: Privilege card company takes part in GreenEarth programme

HAVING a BonusLink card is not just about swiping it to accumulate points and redee-ming gifts. You can be a part of the GreenEarth programme to save the environment too.

The programme was initiated to create awareness among schoolchildren on the problem of global warming.

So far, three schools in Selangor – SK Taman Megah, SK Damansara Jaya 1 and SR Sri Nobel – had benefited from the programme.

A team of BonusLink staff visited the schools last year and taught the kids ways to reduce global warming in a fun and interactive way.

Fun programme: The teachers and students from SK Taman Megah, SK Damansara Jaya 1 and SR Sri Nobel with Goon (behind).

Tree saplings were also given to them to grow and nurture.

BonusKad Loyalty general manager Victor Goon said, “We believe in starting with the kids. It is a lot more effective for them to persuade the adults to adopt the going green attitude. We will definitely continue with this programme.”

Besides educating the kids, BonusLink has also allocated part of its website for “Ask Jothi”, its science expert to help members know more about global warming and environmental conservation.

Questions posed to Jothi will be answered with relevant information.

To further promote the idea, BonusLink also encouraged its members to subscribe for e-statements to cut down on paper usage but the response has not been very encouraging.

“Only about two per cent of our 5.8mil members subscribed to e-statements although we did introduce special advantages for them, such as additional 50 BonusLink points upon sign-up and items for redemption that are not available offline,” said Goon.

Once-in-a-life time: S.Jeevaratnam, one of the 7 Swipes to 7 Wonders winners, picking his holiday destination. He won a trip to the Colosseum in Italy.

In an event recently, BonusLink revealed the lucky winners of its 7 Swipes to 7 Wonders contest held last year from Oct 1 to Dec 31.

Members only had to swipe their cards for a total of seven times at three or more BonusLink partners and every seven swipes increased their chances of winning the holidays to the Seven Wonders of the World.

Five lucky members were also picked to receive a million BonusLink points in its year-long contest in conjunction with its 10th year anniversary.

The contest is still going on and all the members need to do is to tick from a list of 10 reasons why they are proud to be BonusLink members.

For more information, visit www.bonuslink.com.my.