KUALA LUMPUR: Ericsson Malaysia has launched two programmes to reaffirm its commitment to corporate social responsibility (CSR) initiatives by providing technological access to the underprivileged and creating new applications to benefit the community.
President and country manager Krishna Kumar said the programmes, which were the initial projects for 2007/8, could be expanded depending on their developments.
"We will definitely look at other projects and areas. We are keen to support areas such as e-health and e-government by providing the relevant applications," he told reporters after the launch of Ericsson's new CSR logo and tagline "Shaping A Better Tomorrow" yesterday.
The first programme involves collaboration with Yayasan Salam and Maxis Communications Bhd to set up a computer and broadband activity room in Rumah Nur Salam, a shelter for underprivileged children from the Chow Kit area.
This project was aimed at helping the children enhance their information and communications technology skills and explore their potential, he said.
Krishna said the second programme was to organise the Ericsson KACIP Award in co-operation with Multimedia Development Corp Sdn Bhd, which would encourage the development of local applications in Malaysia.
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