NEWS: Homepage building tool for MSIG partners

KUALA LUMPUR: MSIG Insurance Bhd hopes to help its partners generate more business in cyberspace through a homepage-creating tool.

Using the newly launched MSIG General Insurance Page (GenPage), partners can build their own professional homepages that communicate MSIG product offerings, financial tools, useful tips and news updates from the insurance provider.

All this is offered free to MSIG partners.

“It’s even easier than creating a blog,” said Chua Seck Guan, MSIG Malaysia deputy chief executive officer at the launch here on Tuesday.

He said GenPage helps the partners meet the demands of customers who expect all businesses nowadays to have an Internet presence. The homepages also provide their customers with the option of contacting their insurance advisors online.

“Additionally, the public can also check the credentials of MSIG-registered partners for added peace of mind,” Chua said.

MSIG has invested RM500,000 in the portal and started developing the tool last August. The web tool offers hosting facilities, as well as website design and maintenance support.

The partners can choose from five website themes and customise their homepages with pictures, messages and other details.

“The templates are there to give our partners some structure when building their sites,” said Chin Jee Gwan, MSIG assistant vice-president of e-commerce.

GenPage follows in the success of another of MSIG’s online offerings — GenLink, a web-based business-to-business portal introduced in 2003.

GenLink enables MSIG agents or partners to make enquiries, as well as issue and renew policies for up to 10 different products for their customers. It has since evolved to include online payment facilities and other features.

MSIG is targeting to have about 300 agents using GenPage by year-end.