PETALING JAYA: Online media players came together recently to propose the setting up of the Malaysian Digital Association.
Its protem chairman Terence Dorairaj said the timing is perfect for an association that aims to address issues within the online media circles as more and more consumers are jumping online.
Terence said the idea to set up such an association was mooted about four years ago but the online media space was small and it was difficult to justify the purpose for it. However, things have changed since then, he said.
“The general elections in March was proof that more and more Malaysians are jumping online,” he told In.Tech at MDA’s first Town Hall meeting adding that the number is expected to increase over time.
The Town Hall meeting was organised to gauge interest and get opinions on the proposal to set up the MDA from various players in the online media sector.
If it is formed, one of the association’s targets is to present goals and practice standards for the online advertising medium.
Terence added there are no proper standards for the online media to go by yet and this confuses advertisers who may want to include online media as part of their media mix.
“Once these standards are set, buying online media space will be easy as advertisers will then understand how a certain platform can work for them,” he said, adding that this will lead to the increase digital media’s share of the advertising expenditure (adex) pie.
Digital media currently holds 5% of adex. Industry players expects the total adex to reach RM6bil this year.
For more information on MDA, visit www.idea.org.my
Posts
No comments:
Post a Comment